If you’re in Facebook’s Marketing Partner program, have you used ads credits yet?
We just received a whole bunch of $10K Facebook ads credits for our clients at SM Commerce.
We’ve finally got this rolling in and looking forward to sharing the credits with our clients.
If you’re on the Marketing Partner program, head on over to https://www.facebook.com/fmp/agencies/tools?selected_tool=REWARDS and see where you’re at.
Ensure you’ve opted in if you haven’t already (the eligibility for our region/group started April 2020 and will differ around the world).
“STARTING IN APRIL 2020, QUALIFYING ADVERTISERS OF QUALIFYING PREMIUM AGENCIES EARN COUPONS AS EVALUATED BY AMOUNT SPENT (FEED AND STORIES PLACEMENTS).
THE COUPON AMOUNT WILL BE CALCULATED AS 20% OF THE AMOUNT SPENT (FEED AND STORIES PLACEMENTS) AND HAVE A MAX. LIMIT OF USD 10,000 PER QUARTER, PER AD ACCOUNT.”
Don’t sleep on this.
As an agency, your role is valuable in supporting businesses that can’t run ads as well as you can. Or that can’t hire the resources to do so.
Facebook are encouraging you to allow clients to test more outside of their comfort zone.
For example if a client’s not run IG Stories and are hesitant – BOOM: here’s a a $2k coupon and some IG Story ads to test – no cost to the client but could provide some much needed expansion to your client’s growth strategy.
Or perhaps its time to run a Lift test to measure the incremental impact of FB ads.
This is not simply ‘free spend’ but a chance for you to flex your strategies with clients, at no cost to you or the client.
As an agency owner, clients are paying you to stay ahead; be the eyes and ears on their account and ensure they’re making best use of the Facebook platform through your expertise.
This credit goes some way to enabling that beyond the testing you’re already doing.
And it will also help you generate even better case studies, which are the lifeblood of growing agencies.
If you’re on the Client side running Ecom or Digital products and looking for an agency that gets business growth, not just Facebook ads, reach out directly: firstname.lastname@example.org