We’ll be posting up great finds as we come across them and acknowledge authors where possible (or ourselves of course).
FREE GUIDES FROM FACEBOOK
- Ad sizes and specs – a guide split by campaign objective to show what’s possible and potential sizes for each ad type
- Blueprint – get certified as a Facebook advertiser
- Case Studies – gain inspiration from what other successful advertisers have achieved with Facebook ads
- Creative Tips – some basic but useful advice on getting the best out of your creatives
- Facebook Pixel Implementation Guide – Intermediate to advanced guide on setting up pixels and using standard events
- Glossary of Facebook Ads Terms – a useful guide on all the different aspects of an ad campaign and their meaning – a must read for the technical Facebook marketer
- Marketing APIs – for those that want to work directly with Facebook’s data (we do this at SM Commerce)
- Pixel Setup: Mapping Dynamic Ads to your Product Catalogue – a guide to tagging your pixel (website or app) to match key page views back to products in your product catalogue
- Partners: how to add a Partner to your Page and/or Advert account – a question we get asked very often!
FREE TOOLS FROM FACEBOOK
- Boomerang – get creative with your Instagram and Facebook video uploads
- Business Manager – for those managing more than one account or wanting more control than a basic ad account
- Creative Hub – create mockups, gain inspiration and and share as a ‘live’ ad without launching
- Facebook Audience Insights – a great way of finding deeper insights on who to target based on broad targeting options or existing targeting groups
- Facebook Marketing Partners – for those looking for tools or services that integrate with Facebook ads
- Facebook 20 % Text Overlay Tool – for checking whether your image will pass the 20% rule
FREE STARTER GUIDES FROM THE WEB
- Getting Started with Facebook Advertising (by Depesh Mandalia)
- Creating Lead Gen Magnets (by AdEspresso)
- Nailing Ecommerce Ads on Facebook (By Neil Patel)
FREE AD TARGETING GUIDES
- Facebook Advertising Targeting Cheatsheet (via wealthery.com)
- Facebook Ad Types Cheatsheet
FREE FACEBOOK CREATIVE GUIDES
- Facebook Ad Creative Cheat Sheet
- Facebook Ad Creative Size Guidelines (via techwyse.com)
FREE CREATIVE APPS
- Free Mobile GIF Creator – via giphy.com/apps, create GIFs from your mobile and upload to Facebook and/or Instagram
- Legend app – add funky text overlays to bring your images to life
- Free Cinemagraph Creator (iTunes) – get creative with cool looking cinemagraph ads that convert
- Ripl – create animated posts to capture user attention
FREE IMAGE EDITING APPS
- Pixlr – edit images for free online with Photoshop-esque quality
- Paint.net – a free Windows tool for full control image editing