Have you tried optimizing your Facebook Ads in preparation for Black Friday?
While in most cases, advertisers use Facebook’s automatic bidding, I’ve been using a strategy that leverages manual bidding.
Manual Bid setting simply means being able to set up specific bids per campaign so you would know exactly where every dollar is going when it comes to ads spendings.
With manual bidding, you get to set the budget and decide how much money should go towards each individual ad impression.
This provides an excellent opportunity for you to have more control over your advertising strategy, while still learning about other aspects within Facebook Ads ecosystem.
If you’re ready to start getting the most out of your Black Friday campaign, then check out this video: https://youtu.be/efeEDC92IzU