I was invited onto the Copywriter’s Podcast by David Garfinkel – if you don’t know him he’s one of the world’s leading copywriters and copywriting coaches.
In the podcast I answered David’s question on “Why Can Nobody Make Facebook Ads Work?”
(ok, not everybody, but this is copywriting 101 – CONTROVERSY!)
In it I covered:
1. How copywriting is my media buying secret weapon
2. How Facebook advertising’s changed – and changing us media buyers
3. The move Apple made with privacy and how its forcing us to work SMARTER
4. Why I fall back to hundred year old marketing advice, especially now
5. How the 5W Avatar is the genesis and deep foundations of every advertising success I’ve had in the past 5 years
We also jammed on how powerful old school marketing is when adapted to the various ad platforms we have now.
Listen/watch the podcast below.
See you in the comments!