What You Need to Know About Using Facebook Groups To Grow Your Ecommerce Business

Have you ever wanted to get more customers for your e-commerce business? If so, Facebook groups can be a great resource. They are full of people who want to buy products like yours but don’t know how or where to look.

As with any marketing strategy, it’s always best to test one idea before sinking in too much time and money into it.

By using the right strategies, you can easily connect with this audience and sell them on your product!

Why should you use Facebook Groups to promote your e-commerce business?

There are many reasons why you should be using Facebook groups to promote your business:

  1. By providing a platform for your target audience to post questions, ask for suggestions, and share their product experience, you can get valuable insights into how best to run your e-commerce store without breaking the bank.
  2.  You can post updates about events, start discussions on products/services, share reviews, and do whatever else is allowed by the rules of the group you joined or created.
  3. Facebook groups are a great way of building your list, getting more followers, and growing an audience. If you want to test something out before releasing it publicly or just need some extra publicity for whatever project that may be going on then this is perfect.
  4. You can build relationships with your customers. By becoming an active member of the Facebook Group, you will show that you are involved and care about what is going on. This type of relationship-building will go a long way in establishing customer loyalty and helping you build trust quickly.
  5. You might be able to find your next team member, business partner, or mentor who will help you grow your e-commerce business.
  6. The more people who like, share, and comment on the content you create in your group – whether it be a post or video- not only will their activity help promote that particular item but also increase its visibility when others search for relevant posts.

As with any marketing strategy, it’s always best to test one idea before sinking in too much time and money into it.

How do you set up a group on Facebook?

To set up a Facebook Group, you will need to create or join one of these groups. You can search Facebook for the appropriate group by name or membership guidelines.

You can also create a new group from your personal account.

1) Go to the “New Group” page and write out a name for your group.

2) Write a description about who your group is for, what they can expect to find on your page, and what they should do to join the group.Here’s what we have in our Facebook Ads Experts Academy Group:

3) Add a photo of yourself as an Admin of the group.

4) Choose privacy settings. Depending on your objective when you created the group, here are 3 group settings (as of this writing):

  • Public – anyone who has a Facebook account can join, invite others to join
  • Closed – members need to request to join and invite others to join, but all requests are subject to the group administrator’s approval. Some closed groups have a membership questionnaire to prequalify potential members
  • Secret – As the name suggests, it’s a group that can’t be searched, and only admins can invite people to join.

Among the 3 settings, I personally prefer the closed group so that I could help the members at a deeper level as they scale their business through Facebook ads. Check it out here.

Bonus Tip: Facebook recently added the Shop feature in Facebook Groups

While Shop has been available on Business Pages and Marketplace, now it will also be available in Groups. This will allow e-commerce to feature products or offers that the group members are already interested in. Exciting isn’t it?

So what’s next? 

Once you’ve grown your group and gathered several data points from the conversations and interactions with your members, you always want to look for ways to direct group members further into your sales funnel.

Store or product ad:

For example, you could direct them right into your Amazon or Shopify store using the Facebook Pixel feature and creating Lookalike audiences for those who have joined your group.

Holidays and special sales events:

Take advantage of upcoming sales events and holidays to create excitement.  After all, people love a good deal and it’s the perfect opportunity to promote your products!

(Want to get the Ultimate Black Friday Offers and Promos Cheat Sheet? Get it here.)

Mailing List:

You can also incentivize them to join your newsletter or mailing list by having an attractive offer, free lead magnet, or discount coupons.

You can also create a membership site where they have access to even more content and exclusive communities on Facebook.

Membership Site:

You can also create a membership site where they have access to even more content and exclusive communities on Facebook for a premium fee.  This helps to generate a high amount of revenue and also makes your audience feel like they are getting something special.

Overall, Facebook Groups are a great way to stay in touch with your customers and also market your business. 

It’s true that there is an art to using them effectively, but we’re here to help you figure out how best to use this tool alongside Facebook ads for marketing purposes. Schedule a free strategy call today!

Leave a comment

Join The BPM Method Insider Email Newsletter

Grab the latest actionable items to help your your business through Facebook ads